MAKE THINGS BETTER

Recently, Toyota has had a tough go in the media. But not so long ago, Toyota was held up as a gold standard of sorts. A car manufacturer that you could trust, who built good cars and who empowered their employees to always "Make Things Better".

Before people had ever heard of Toyota Canada Inc.'s tag line "Make Things Better", Toyota Canada Inc. had an internal company culture that they believed set them apart from the rest and they wanted Canada to know about it. The video entitled "Make Things Better" was the result of a brainstorming with their ad agency Saatchi & Saatchi and was put together for internal use. The video was a hit from coast to coast within the company and from there "Make Things Better" soon became the tag at the end of every toyota commercial and despite recent PR issues remains at the core of its company culture.

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Editor