The following was produced for mitsubishi canada by the ad agency BBDO. They came to us a couple of months ago with the intention to produce a rally centered commercial for their vehicles. All the footage that is in this commercial was shot by the TV2GO crew and was in the CANADIAN RALLY CHAMPIONSHIP television series.
I was asked to put together the best shots for use in this commercial. After a short meeting with the agency's creative team, we put together a 10 minute reel and this is what they used of it. They were very happy with what they got and the end result was a 30 second sport that has been airing all over the place, including the series finale of LOST.
The commercial as since been taken down but you can still find some remanence of Mitsubishi's rally spirit (and TV2GO's rally footage) at the heart of any of their commercials. Take a look.
CREDIT:
Series Broadcast Director/Lead Editor
