Here is an interesting project that came my way! I was asked to put together 2 five-minute features for the upcoming video game release of DIRT3. I was provided with 2 interviews videos, some game play footage and so b-roll footage and was told "focus on Ken Block as brand/icon and then make sure it is connected to Gymkhana and DIRT3".
That sounded easy enough, only it wasn't. First of all, 10 minutes of content on two interviews is quite long. It was a challenge to keep it interesting and moving at a good pace. Secondly, it was part of a bigger 1 and a half hour broadcast on ESPNHD. So without knowing what was going into that broadcast, I had to keep the production values in line with the rest of production. And lastly, it is typical that a client will have very specific guidelines as to what they want, key messages they want you to hit, style guidelines, and even specific graphics they want you to use but in this case there was none of that. But that was the point. To have something on message and hitting key branding points without taking away from an already very busy production team.
In the end the client approved the features on the first edit and pieces went to air on time and on point! I am very happy to have been able to take on that project and have been so effective in my choices. I truly was able to offer the client a "hands off" experience without large amounts of their time being used up in revisions. In my eyes, this is a true success story.
CREDIT:
Feature Director/Editor
