THIS GREAT LAND: CANADA WELCOMES THE TORCH

The 2010 Vancouver Olympics brought a new level of Patriotism and pride to Canada and it all started with the igniting of the olympic flame in Greece. This Great Land was a documentary commissioned by the CTV Olympic Consortium to highlight some of the personalities that would be carrying the torch across Canada. This one-hour documentary, airing on numerous networks across canada in both french and english with a premiere airing on CTV, attempted to ignite the excitement of the flame before it got here.

We traveled all over this country learning about people that would cary the torch and people that were in charge of the relay. We learned about the inspiration of the torch's design and about its historic journey in 1988. The documentary was delivered at the very last second as to include footage of the flame's ignition ceremony, in Athens, just a couple days before the documentary's aired. As the flame embarked on to a plane to make its journey to Victoria BC, "This Great Land: Canada Welcomes The Torch" aired across the country as Canadians across the country watched in anticipation.

I'm particularly proud to have been a large part of this project. I believe it is something I'll be able to look back on as a true reflection of Canadianism and it will remain a piece of work that I can hold dear to who I am and where I come from.

CREDIT:
Lead Editor

MAKE THINGS BETTER

Recently, Toyota has had a tough go in the media. But not so long ago, Toyota was held up as a gold standard of sorts. A car manufacturer that you could trust, who built good cars and who empowered their employees to always "Make Things Better".

Before people had ever heard of Toyota Canada Inc.'s tag line "Make Things Better", Toyota Canada Inc. had an internal company culture that they believed set them apart from the rest and they wanted Canada to know about it. The video entitled "Make Things Better" was the result of a brainstorming with their ad agency Saatchi & Saatchi and was put together for internal use. The video was a hit from coast to coast within the company and from there "Make Things Better" soon became the tag at the end of every toyota commercial and despite recent PR issues remains at the core of its company culture.

CREDIT:

Editor

CANADIAN RALLY CHAMPIONSHIP 2010: ROUND 1

With a new year brings a new rally season. After producing 2 full seasons of the Canadian Rally Championship one starts to think "am I simply producing the same show over and over?" and "how can I bring something new to production?" The result was a series of ideas to bring a new look and feel to the series.

Featured in the first show of the season was a new set of graphics with the exception of the series logo, new show format, the introduction of a third voice and lastly a "recap" style cold tease to bring in fans who've either never seen the show or missed a couple episodes along the way.

This show aired in late march/early april and reviews were very positive. I'm proud of the "evolutionary" approach we took. We've brought a great new look while maintaining the original feel and style of the series.

CREDIT:

Director / Field Producer / Lead Editor

THE BRAND FACTORY WEB VIDEOS

A few years ago, while I was employed at a small ad agency called The Brand Factory, we set out to create a unique and different website. The goal was to think differently about the way a website could work. The result was a subway scene that features the look, feel and attitude that The Brand Factory believed itself to be.

Today there are many websites that are of the virtual space concept. But back then it was pretty new. As one of the key people working on the website, my task was to create videos that allowed the people within the company a chance to explain what they did in their own words while making sure the video was completely integrated with the original look and feel that we had set out to achieve.

It is amazing what a couple DV cameras and a little creativity in Photoshop can create. These were done on the cheap and goal as far as I am concerned was achieved. These videos still live at www.thebrandfactory.com and the website remains in its original form.

CREDIT:

Director/Editor