A few years ago, while I was employed at a small ad agency called The Brand Factory, we set out to create a unique and different website. The goal was to think differently about the way a website could work. The result was a subway scene that features the look, feel and attitude that The Brand Factory believed itself to be.
Today there are many websites that are of the virtual space concept. But back then it was pretty new. As one of the key people working on the website, my task was to create videos that allowed the people within the company a chance to explain what they did in their own words while making sure the video was completely integrated with the original look and feel that we had set out to achieve.
It is amazing what a couple DV cameras and a little creativity in Photoshop can create. These were done on the cheap and goal as far as I am concerned was achieved. These videos still live at www.thebrandfactory.com and the website remains in its original form.
CREDIT:
Director/Editor
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