Sunday, April 25, 2010

CANADIAN RALLY CHAMPIONSHIP 2010: ROUND 1

With a new year brings a new rally season. After producing 2 full seasons of the Canadian Rally Championship one starts to think "am I simply producing the same show over and over?" and "how can I bring something new to production?" The result was a series of ideas to bring a new look and feel to the series.

Featured in the first show of the season was a new set of graphics with the exception of the series logo, new show format, the introduction of a third voice and lastly a "recap" style cold tease to bring in fans who've either never seen the show or missed a couple episodes along the way.

This show aired in late march/early april and reviews were very positive. I'm proud of the "evolutionary" approach we took. We've brought a great new look while maintaining the original feel and style of the series.

CREDIT:
Director / Field Producer / Lead Editor

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